Lexington Recycling Campaign

Designer, Photographer

In an era where Nat Geo’s “Planet or Plastic” campaign is filling newsfeeds alongside neighborhood initiatives pleading for local bars to stop using plastic straws, the public is increasingly more aware of the importance of recycling. However, a lack of education about how and when to recycle is negatively impacting the city’s ability to recycle legitimate material. This campaign counteracts current inefficiencies by educating Lexington’s residents on how to properly recycle.

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Creative, practical design for brands seeking positive and lasting change.

Copyright Stevie Morrison, 2022