Kentucky Walk Bike Summit

Logos & Branding

The Kentucky Walk Bike Summit brings together leaders and advocates to discuss more sustainable and safe transportation in our state. This dynamic identity was designed to reflect Lexington’s vibrant and growing bicycle and pedestrian community.

Like the rest of the city, Lexington's cycling community is unique. It is comprised of a wide spectrum of riders–some of them need their bicycles to get to work, some use their bikes solely for recreation. Regardless of their backgrounds, all cyclists and pedestrians make their way through a city with rainbow-colored crosswalks and larger-than-life street art. I created a visual identity for this conference that would reflect what it's like to move through Lexington.